The Challenge
Help M&CSaatchi digitize an influencer led program to launch the SONOS ROAM.
The Execution
Partnering with M&C Saatchi – a short film was created that explores the unique relationship between music, diegetic sound, and nature. The film featured four natural settings captured beautifully by cinematographer David Okolo, each of which was uniquely scored with an original composition by Jean Sound Design Studio, pulling inspiration from the colors, movement, fauna and creatures that reside within them.
The film was then used to launch the Sonos: Wild Tracks program, in which we built a custom microsite that highlighted music curators who are enthusiastic about the outdoors. Partner creators, created soundtracks for national parks around the country, made to be listened to while roaming the natural landscape with a Sonos Roam in hand.
