The Challenge

Lufthansa has long been recognized as one of the world’s leading global airlines and in today’s fast-changing world, the brand wanted to amplify consumer awareness of its expanded European destinations.

The Execution

Each week a premium European Lufthansa destination was chosen to highlight. Visitors around the country would enter pop up branded environments in public parks which were customized to match corresponding European cities. Consumers were encouraged to ‘TAKE FLIGHT’ by putting on VR goggles and headphones. Instantly, a Lufthansa flight attendant stationed in the featured European city would say ‘hello’ to the consumer using a LIVE VR stream The live interaction created a powerful dialogue and a intimate WOW moment with actual flight attendants who were both experts on the brand and the location. VR Cameras were also set up around the corresponding city and the participant could patch into other live feeds of HERO locations and ask questions via a custom built app.

The Strategy

A simple idea – connect consumers LIVE in VR with Lufthansa flight attendants based in premium European locations for a truly personal ‘never-been-done’ VR experience.

THE RESULTS

Winner

Ex Award BEST USE OF VR

48,000,000

Media Impressions

1,811

VR Interactions
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