The Challenge
Create an exclusive media event for to excite consumer press about the wide variety of products, focusing on offering urban consumers a tailored experience, unique assortment and personal service of’s relaunch.
The Execution
We scouted and sourced a state-of-the-art single-family town home nestled steps away from the iconic and vibrant Washington Square Park.
The space featured playful touches and branding throughout the home to allow for photo opps for media to keep the brand top of mind.
Utilizing each room of the townhouse we curated what a typical city-dwellers everyday shopping cart might look like. For example, the upstairs bedroom, bathroom and office featured everything from skin care to furniture, a laptop and desk lap and even high-end designer clothing. Each room of the townhouse was completely transformed by items available for purchase on


The Strategy
We brought to life the brand relaunch of experience via a private townhouse in NYC making the launch tangible by visually amplifying who is and what they offer in a simple way that media could share with their readers.