The Challenge

Celebrate Budweiser biggest ever can collaboration with The Notorious B.I.G

The Execution
Working closely with Budweiser and Live Nation Urban, we helped produce a Max capacity crowd of 7,000 at the Bandshell at Prospect Park.  Completely re-skinning the entire venue for the first time in History, performances included Lil’ Kim ft junior M.A.F.I.A, The Lox, DJ Enuff, DJ Stretch Armstrong, DJ Stephackles and headline performer Busta Rhymes!



71 MM

PR Impressions

8.9 MM

Social Impressions


Biggie Cans Sampled